Narratives That
Move Culture.
Explore how we bridge the gap between high-level strategy and
authentic First Nations storytelling for the world’s leading brands.









Change the Narrative. Change the Outcome.
- Our work is defined by the integration of Indigenous talent at the outset of every project.
- We move beyond tokenism to create “Human-Centered” stories that are culturally safe, strategically sound, and commercially impactful.
- From global tech campaigns to community-led initiatives, we ensure every project reflects a professional standard of excellence.
An initiative that with the support of Coles, Tourism Australia and Telstra aimed to educate all Australians about the Indigenous lands they lived and worked upon
NRMA Insurance engaged Campfire x to develop a First Nations-led initiative aimed at educating “at-risk” Australians about extreme weather events. The Knowledge Keepers is a global success with the Documentary now available on Netflix APAC
The project sought to address the lack of authentic representation in the creator economy, using a First Nations lens to transform social platforms into tools for cultural empowerment and long-term career development.
By applying a First Nations lens to the court process, the project sought to showcase how IFLOs provide cultural safety and support to “at risk” families navigating sensitive family law disputes.
Throughout 2024, a diverse collective of clients engaged Campfire x to facilitate deeper connections with First Nations communities.
Aboriginal Affairs NSW and the Kinchela Boys Home Aboriginal Corporation (KBHAC) engaged Campfire x to document and elevate the 100th-anniversary commemoration of the opening of the Kinchela Boys Home (KBH).
Behind the Work
Our work is powered by a diverse network of Indigenous thinkers, artists, and creators.
Changing the Outcome
“Campfire x engaged the Community of Brewarrina through extensive consultation through awaiting invitation by the Brewarrina LALC/ Community, this local protocol is customary practice, and this model of integrity and respect is how things can be done.”
– Melissa Kirby, Brewarrina Local Aboriginal Land Council
“We feel lucky to have found a creative partner in Campfire x, that is genuinely invested in delivering outstanding results, with heart.”
– Michael Barlow Stringer, LiveUp Program Manager, iLA
“The collaboration, passion and deep expertise in storytelling bares testimony to the result Campfire x delivered on for the Beyond 3% project with IAG.”
– Rae – IAG
“Peter Kirk and Brad Cooke bring exceptional creative capabilities and cultural expertise, with their commitment to excellence consistently delivering impactful results.”
– Will Easton, Managing Director Australia & New Zealand, META