Narratives That
Move Culture.
Explore how we bridge the gap between high-level strategy and
authentic First Nations storytelling for the world’s leading brands.
Change the Narrative. Change the Outcome.
- Our work is defined by the integration of Indigenous talent at the outset of every project.
- We move beyond tokenism to create “Human-Centered” stories that are culturally safe, strategically sound, and commercially impactful.
- From global tech campaigns to community-led initiatives, we ensure every project reflects a professional standard of excellence.
NRMA Insurance engaged Campfire x to develop a First Nations-led initiative aimed at educating “at-risk” Australians about extreme weather events
The project sought to address the lack of authentic representation in the creator economy, using a First Nations lens to transform social platforms into tools for cultural empowerment and long-term career development.
By applying a First Nations lens to the court process, the project sought to showcase how IFLOs provide cultural safety and support to “at risk” families navigating sensitive family law disputes.
Throughout 2024, a diverse collective of clients engaged Campfire x to facilitate deeper connections with First Nations communities.
Aboriginal Affairs NSW and the Kinchela Boys Home Aboriginal Corporation (KBHAC) engaged Campfire x to document and elevate the 100th-anniversary commemoration of the opening of the Kinchela Boys Home (KBH).
By applying a First Nations lens, the project sought to promote independence and well-being for Elders, ensuring they could remain active and connected within their communities while managing the challenges of ageing.
Behind the Work
Our work is powered by a diverse network of Indigenous thinkers, artists, and creators.
Changing the Outcome
“Campfire x engaged the Community of Brewarrina through extensive consultation through awaiting invitation by the Brewarrina LALC/ Community, this local protocol is customary practice, and this model of integrity and respect is how things can be done.”
– Melissa Kirby, Brewarrina Local Aboriginal Land Council
“We feel lucky to have found a creative partner in Campfire x, that is genuinely invested in delivering outstanding results, with heart.”
– Michael Barlow Stringer, LiveUp Program Manager, iLA
“The collaboration, passion and deep expertise in storytelling bares testimony to the result Campfire x delivered on for the Beyond 3% project with IAG.”
– Rae – IAG
“Peter Kirk and Brad Cooke bring exceptional creative capabilities and cultural expertise, with their commitment to excellence consistently delivering impactful results.”
– Will Easton, Managing Director Australia & New Zealand, META