Changing the Narrative.
Changing the Outcome.
We bring Indigenous thinking and talent into the mainstream to enrich our nation’s view of itself.
What is Indigenous Thinking?
Indigenous Thinking is more than a cultural perspective; it is a strategic framework that has sustained this continent for over 65,000 years.
- At Campfire x, we translate this ancient wisdom into modern communication strategies that resonate with all Australians.
- We work with global brands and agencies to move beyond “check-box” engagement and toward authentic, long-term cultural influence.
Unifying the 3% and the 97%
We exist to facilitate a new conversation between the 3% of Indigenous Australians and the 97% who are not.
- By bringing Indigenous talent to the table at the outset of ideation, we ensure that narratives are built with integrity, cultural safety, and commercial excellence
- We are the bridge that connects high-level corporate goals with deep community impact.
A Track Record of Influence.
We have partnered with world-leading organizations to prove that Indigenous-led strategy drives mainstream success.
- From helping Google understand Indigenous mentorship to co-designing global identities with FIBA, our work is defined by a standard of high-fidelity output and cultural integrity.
Stories That Move Culture.
From global campaigns for Ray-Ban to award-winning documentaries for NRMA, see how we translate Indigenous thinking into commercial and cultural impact.
Changing the Outcome
“Campfire x engaged the Community of Brewarrina through extensive consultation through awaiting invitation by the Brewarrina LALC/ Community, this local protocol is customary practice, and this model of integrity and respect is how things can be done.”
– Melissa Kirby, Brewarrina Local Aboriginal Land Council
“We feel lucky to have found a creative partner in Campfire x, that is genuinely invested in delivering outstanding results, with heart.”
– Michael Barlow Stringer, LiveUp Program Manager, iLA
“The collaboration, passion and deep expertise in storytelling bares testimony to the result Campfire x delivered on for the Beyond 3% project with IAG.”
– Rae – IAG
“Peter Kirk and Brad Cooke bring exceptional creative capabilities and cultural expertise, with their commitment to excellence consistently delivering impactful results.”
– Will Easton, Managing Director Australia & New Zealand, META