Connect to Country
Brief
Campfire x was engaged by Coles, Tourism Australia and Telstra to undertake a educational campaign that taught everyday Australians about the lands that they live and work upon.
Idea
Wherever you live you are on Indigenous land and it doesn’t seem right that most people don’t know or understand the history of the lands that is right under their feet.
Execution
Campfire x developed a film that was a call to action, it invited Australia the join the movement and go on a journey. Learn about the Indigenous stories, businesses and culture. We featured stories from all over the country and asked Australians to share and embrace. These stories are part of your history.
Outcome
The campaign generated a large amount of media coverage and public interest. Unfortunately 13 months after the launch the Australian public voted no to the Voice to parliament and all momentum was stalled